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Management Plan

Basic Policies
- 1. Strengthen our core businesses (basic chemicals, functional chemicals)
- 2. Foster and develop next-generation businesses
- ・ Active pharmaceutical ingredients (APIs) and their intermediates
- ・ Electrodes
- 3. Create new businesses
- 4. Promote our global strategy
- 5. Promote our corporate strategy
100 years since our founding, aiming for ordinary income of ¥10 billion
Daiso Group, in order to mark the centenary of its founding, in fiscal 2015, has set a long-term management goal of ¥10 billion in ordinary income, a goal we refer to as "Target-100". We have recently formulated a 3 year medium-term management plan for fiscal 2011 through to fiscal 2013, which we have named DYNAMIC ACTION, with the aim of firming up the foundations of our business as we move towards "Target-100".
Long-term Management Goals: Target-100

1. Basic Concept
Foster a corporate culture that is full to the brim of vigor, and face the challenge of a new era based on principles of innovative thinking
Guidelines for our conduct: The Three Cs
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A spirit to challenge and overcome any obstacle |
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Creativity in abundance, propelling us towards new business domains |
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Competitive products, what we need to win against global competition |
2. Basic Goals
| Net Sales : | ¥110 billion |
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| Ordinary Income : | ¥8 billion |
| ROA: | 9% |
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| The ratio of new product sales: | 10% |
| The ratio of overseas sales: | 25% |
DYNAMIC ACTION - a plan for sales and ordinary income

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